For several decades, the "24 Horas a Bailar" festival has showcased various folklore groups from the island and across the country. Held in the town of Santana, this event attracts thousands, including many emigrants who plan their annual return to Madeira during this time. The festival is a vibrant display of ethnography, with traditional music, dance, and costumes filling the emblematic Santana houses, offering attendees an immersive experience into Madeira's cultural heritage.